Resale Price Maintenance

Resale Price Maintenance (RPM) is a practice where manufacturers set a minimum price at which retailers can sell their products. This means retailers can’t lower prices below this level, which aims to maintain a brand's value and protect profit margins. While it can help ensure consistent pricing and quality, RPM can also limit competition among retailers, potentially leading to higher prices for consumers. In many countries, RPM is considered anti-competitive and may be illegal, as it can undermine market fairness and consumer choice.