Manufacturer's Suggested Retail Price (MSRP)

The Manufacturer's Suggested Retail Price (MSRP) is the price that the manufacturer recommends a retailer sell a product for. It serves as a guiding benchmark to ensure consistency across different stores. However, the actual selling price can vary based on factors like dealership policies, location, demand, and negotiations. The MSRP helps consumers understand the general value of a product and provides a starting point for price discussions. It is not a binding price but rather a suggested guideline meant to standardize pricing across the market.