Refreezing

Refreezing is a stage in the change management process where new behaviors, processes, or attitudes are solidified as the standard. After implementing change, organizations focus on reinforcing and stabilizing these changes to ensure they become ingrained and sustainable over time. This involves ensuring support, resources, and systems are aligned to maintain the new way of working, preventing relapses into old habits. Essentially, refreezing helps lock in the change so it becomes the normal way of doing things, reducing the risk of reverting to previous practices.