Purpose Driven Banking

Purpose Driven Banking refers to banking practices that prioritize social and environmental impact alongside financial returns. Unlike traditional banks that focus solely on profit, purpose-driven banks aim to support sustainable projects, promote community development, and invest in initiatives that benefit society. They seek to align their financial practices with ethical values, ensuring customers' money is used to foster positive change, such as funding renewable energy or affordable housing. This approach encourages transparency, accountability, and a commitment to long-term societal benefits, making banking a tool for positive transformation, rather than just a means of profit generation.