The Purpose Economy (by Aaron Hurst)

The Purpose Economy, by Aaron Hurst, describes a shift in how people find value—moving beyond just earning money to seeking meaningful work that contributes to personal fulfillment and societal well-being. It emphasizes that individuals increasingly prioritize purpose, impact, and connection in their careers and lives. This movement encourages organizations to create environments where employees can pursue meaningful goals, fostering innovation and engagement. Ultimately, the Purpose Economy transforms economic activity into a source of personal growth and societal benefit, emphasizing purpose-driven work as a key driver of individual satisfaction and community progress.