Public Communication

Public communication is the process of sharing information, ideas, or messages with a broad audience through various channels such as media, speeches, or digital platforms. Its goal is to inform, persuade, or build understanding between organizations or individuals and the public. Effective public communication involves clear, accurate messaging tailored to the audience's needs and context, fostering transparency, engagement, and trust. It plays a vital role in government, businesses, and communities for informing decisions, shaping opinions, and encouraging participation in societal matters.