psychovisual models

Psychovisual models are frameworks that explain how our brains interpret visual information. They consider factors like how we perceive color, brightness, and contrast, affecting our understanding of images and scenes. These models help in various fields, such as graphic design and visual arts, by illustrating how people are likely to respond to different visual stimuli. By understanding these principles, creators can design visuals that are more effective and appealing, ensuring that the intended message is clearly communicated to the audience.