Psychography

Psychography refers to the study and analysis of psychological characteristics and traits of individuals or groups, often in the context of consumer behavior or marketing. It combines psychological data, such as values, interests, and lifestyle preferences, to create detailed profiles that help businesses understand their target audience better. By examining these profiles, companies can tailor their products, services, and marketing strategies to meet the specific needs and desires of different consumer segments, enhancing engagement and effectiveness in reaching potential customers.