Presence Theory

Presence Theory is the idea that media and technology create a sense of "being there" for users, even when they are not physically present. This theory suggests that through various forms of communication—like virtual reality, video games, or social media—people can feel an emotional connection or immersion in an experience. The stronger the sense of presence, the more engaged and involved individuals feel, which can impact how they interact with content and each other. Overall, it highlights the role of technology in shaping our perceptions and experiences in a digital world.