Plan B

Plan B typically refers to an alternative strategy or solution that is implemented when the original plan fails or is not effective. In various contexts, such as business, projects, or personal decisions, having a Plan B ensures that there is a backup approach to achieve goals or address unexpected challenges. For example, if a marketing campaign doesn't yield the desired results, a company may have a Plan B that outlines different tactics to engage customers. Essentially, it's about being prepared with options to adapt and ensure success despite setbacks.