Philip B. Crosby

Philip B. Crosby was an American businessman and quality management pioneer, best known for his contributions to quality assurance in manufacturing. He introduced the idea that "quality is free," meaning that investing in prevention and quality measures can save money by reducing defects and failures. Crosby developed the "Four Absolutes of Quality Management," which emphasize that quality should be defined as conformance to requirements, and advocated for a proactive approach to quality improvement. His work influenced many industries by promoting the importance of systematic quality management practices, leading to better products and customer satisfaction.