Peter Schwartz

Peter Schwartz is an American futurist and co-founder of the consulting firm Global Business Network (GBN). He is known for his work on scenario planning, a method used by organizations to imagine and prepare for various future possibilities. Schwartz has authored several influential books, including "The Art of the Long View," which discusses strategic decision-making in uncertain environments. His insights have helped businesses and leaders anticipate changes in society, technology, and the economy, enabling them to navigate complex challenges and seize opportunities in an ever-evolving world.