The Royal Dutch Shell Scenario Planning

Royal Dutch Shell's scenario planning is a strategic approach used to anticipate and prepare for future uncertainties that could impact the company and the global energy landscape. Instead of predicting a single future, Shell develops multiple plausible scenarios based on different social, economic, and technological trends. This allows them to explore various potential outcomes and devise flexible strategies to navigate risks and seize opportunities. By evaluating these diverse scenarios, Shell can better understand market dynamics and make informed decisions, ensuring resilience in a rapidly changing environment.