Paul Fogg

Paul Fogg is a prominent figure in the study of human behavior, particularly known for his work in the fields of behavioral science and health. He is often associated with theories that explore how people make decisions and adopt new habits, especially regarding health and well-being. His research often combines psychological principles with practical applications, aiming to design interventions that encourage positive lifestyle changes. Fogg is also known for developing the Fogg Behavior Model, which highlights the importance of motivation, ability, and prompts in influencing behavior. His insights have implications in areas like technology design, public health, and personal development.