
One for One model
The One for One model is a business strategy where a company donates an item or service for every item sold. For example, for each pair of shoes purchased, a company might give away another pair to someone in need. This approach not only helps the company engage customers by promoting social responsibility, but it also addresses specific social issues, such as poverty or lack of access to resources. It creates a direct connection between consumer purchases and positive social impact, encouraging customers to feel like they are contributing to a greater cause with each purchase.