Buy One Give One

Buy One Give One (BOGO) is a business model where when a customer purchases an item, the company donates an identical item to someone in need. It creates a win-win situation: consumers receive a product they want, while vulnerable communities benefit from the donation. This approach promotes social responsibility and charitable impact, often appealing to customers motivated by both quality and purpose. BOGO campaigns are common in retail and social enterprises, leveraging sales to generate positive change beyond just profit.