off-label marketing

Off-label marketing refers to the promotion of a prescription drug for uses that have not been officially approved by regulatory authorities, such as the FDA in the United States. While doctors can prescribe medications for unapproved uses based on their judgment, pharmaceutical companies are prohibited from actively marketing these uses. Off-label marketing can be controversial as it raises concerns about patient safety, efficacy, and the integrity of medical practices, leading to legal ramifications and ethical debates in the healthcare industry.