direct-to-consumer advertising

Direct-to-consumer (DTC) advertising refers to marketing efforts where pharmaceutical companies promote their prescription drugs directly to the public through TV, print, online, or other media. This approach encourages consumers to ask their healthcare providers about specific medications, aiming to increase awareness and demand. While it can inform and educate patients about treatment options, it also raises concerns about potential overuse, misinterpretation, or pressure on doctors to prescribe advertised drugs. DTC advertising is subject to regulation to ensure truthful information and prevent misleading claims.