Objectives and Key Results

Objectives and Key Results (OKRs) is a goal-setting framework that helps individuals and organizations define measurable goals and track their outcomes. An "Objective" is a clear, inspirational goal you want to achieve, while "Key Results" are specific, quantifiable outcomes that measure progress toward that objective. For example, an objective might be to improve customer satisfaction, with key results like increasing survey scores by 20% or reducing response time to inquiries. OKRs promote alignment, focus, and accountability, helping teams prioritize efforts and track their success in achieving ambitious goals.