Normative Accountability

Normative accountability refers to the expectation that individuals or organizations uphold certain norms, values, or principles in their actions and decisions. It emphasizes the responsibility to adhere to established standards of behavior, which can be ethical, legal, or social. In essence, it means that one should be answerable to others for following these agreed-upon norms. For instance, a company is normatively accountable to its customers and stakeholders to operate transparently and ethically, ensuring that its practices align with societal values. This type of accountability encourages trust and integrity in various contexts, from governance to personal relationships.