Music management

Music management refers to the business side of the music industry, where professionals help artists navigate their careers. This includes managing schedules, booking concerts, negotiating contracts, and promoting music to reach broader audiences. Managers act as advisors, guiding musicians in decisions about their image, marketing strategies, and relationships with record labels and other industry players. Essentially, music management ensures that artists can focus on their creative work while handling the logistical and commercial aspects necessary for success in the competitive music landscape.