Jive Records

Jive Records was a prominent record label known for signing and promoting popular artists in the late 20th and early 21st centuries. It managed a diverse roster spanning genres like pop, R&B, and hip-hop, helping artists achieve mainstream success through marketing, production, and distribution. Acquired by larger music companies over time, Jive played a key role in shaping popular music trends during its peak years. Its influence is remembered for producing hit songs and launching the careers of notable artists.