A&R (Artist and Repertoire)

A&R, or Artist and Repertoire, is a division within a record label responsible for discovering, developing, and guiding artists and their music. A&R representatives identify promising talent, oversee song selection, coordinate recording sessions, and help shape the artist’s sound and image to ensure commercial success. They act as a bridge between artists and the label, combining creative insight with market awareness. Essentially, A&R is the team dedicated to finding new talent and helping them craft music that appeals to audiences and fits the label’s strategic goals.