Morrison’s (WM Morrison Supermarkets PLC) case

Morrison’s, a prominent UK supermarket chain, faced challenges due to changing shopping habits, particularly the rise of online grocery shopping and competition from discount retailers. The company struggled with adapting its business model, leading to fluctuating profits and market share. In 2021, it was acquired by the U.S. private equity firm Clayton, Dubilier & Rice, which aimed to revitalize the brand and improve efficiency. The case highlights the importance of innovation and adaptability in the retail sector, reflecting broader trends in consumer behavior and market competition.