The Retail Consumer

A retail consumer is an individual who purchases products or services for personal use, rather than for resale or business purposes. They are everyday shoppers, buying items like clothing, groceries, electronics, and other goods from retail stores or online platforms. Retail consumers drive demand in the marketplace, influencing product offerings and pricing. Their purchasing behavior reflects personal preferences, needs, and budgets, making them a fundamental part of the retail industry's overall functioning and economic health.