Media training for scientists

Media training for scientists equips researchers with the skills to effectively communicate their work to the public and media. It focuses on developing clear messaging, understanding audience needs, and handling interviews confidently. Scientists learn to simplify complex ideas without losing accuracy, anticipate questions, and manage potential misunderstandings. The goal is to enhance public engagement with science, ensuring that important findings reach a broader audience in an accessible way, ultimately fostering better understanding and support for scientific research.