"Don't Be Such a Scientist" (book by Randy Olson)

"Don't Be Such a Scientist" by Randy Olson offers advice to scientists on how to communicate their ideas more effectively to the public. Olson emphasizes that scientists often struggle to share their work because they focus on technical details rather than storytelling and engaging their audience. The book encourages scientists to craft clear, compelling messages that connect emotionally and visually, making complex concepts accessible and memorable. By adopting these communication strategies, scientists can better inform, influence, and inspire societal understanding and support for their work.