Management Theorist 3. Roger Martin

Roger Martin is a prominent management theorist known for his work on business strategy and design thinking. He emphasizes the importance of "integrative thinking," which involves combining different ideas and perspectives to create innovative solutions. Martin advocates for a shift from traditional analytical approaches to more creative and holistic problem-solving methods. He has also contributed to the understanding of how organizations can better adapt to change and uncertainty in today’s complex business environment. His insights help leaders develop effective strategies that align with both market demands and organizational strengths.