Roger Martin (business thinker)

Roger Martin is a respected business thinker and strategist known for his work on innovative thinking and leadership. He emphasizes the importance of balancing creativity with practical business insights, encouraging companies to focus on their core strengths while exploring new opportunities. Martin advocates for a "design thinking" approach, where businesses deeply understand customer needs, challenge assumptions, and develop innovative solutions. His ideas help organizations adapt to change, stay competitive, and create value through disciplined yet creative strategies. Overall, he provides tools to help leaders make smarter decisions and build resilient, forward-thinking organizations.