Leonard Berry

Leonard Berry is a renowned scholar in marketing and service management, particularly known for his work on the importance of customer experience and service quality. He has contributed significantly to understanding how businesses can effectively engage with customers and create value through services. Berry's research emphasizes the role of relationships in service industries and how organizations can improve customer satisfaction and loyalty. He has published extensively and is considered a leading authority in the field, shaping how companies think about service innovation and customer-centric strategies.