La Otra Campaña initiative

La Otra Campaña, meaning "The Other Campaign," was an initiative launched by the Zapatista Army of National Liberation (EZLN) in Mexico in 2005. It aimed to create a grassroots political movement that would empower marginalized communities and promote indigenous rights, social justice, and anti-globalization efforts. Unlike traditional political campaigns, La Otra Campaña focused on listening to local voices across the country, advocating for their needs and experiences. The initiative sought to build solidarity among diverse social movements, challenging the political establishment and fostering a more inclusive democracy.