Krug

Krug refers to Steve Krug, a usability expert known for his work on web design and user experience. His principles emphasize creating websites that are easy to navigate, understand, and use without frustration. Krug advocates for simplicity, clear design, and intuitive structure, believing that reducing unnecessary complexity helps users find what they need efficiently. His famous book, "Don't Make Me Think," encourages designers to prioritize usability so that visitors can accomplish their goals quickly and comfortably. In essence, Krug’s work helps ensure websites are user-friendly and accessible for everyone.