Korean Wave

The Korean Wave, or "Hallyu," refers to the global popularity of South Korean culture, including music (like K-pop), television dramas, films, and fashion. This phenomenon started in the late 1990s and has surged in recent years, driven by mass media, social networks, and fan engagement. As a result, South Korean entertainment has gained a substantial international audience, influencing cultural trends worldwide. K-pop groups like BTS and shows like "Squid Game" have become iconic, showcasing South Korea's creativity and cultural exports, fostering a greater appreciation for its language and customs.