Kenneth S. Andrews (business theorist)

Kenneth S. Andrews was a prominent business theorist known for his contributions to strategic management. He developed the "SWOT analysis," a framework that helps organizations assess their Strengths, Weaknesses, Opportunities, and Threats. This tool enables businesses to identify internal capabilities and external challenges, leading to informed decision-making. Andrews also emphasized the importance of aligning a company’s strategy with its environment and stakeholders. His work has had a lasting impact on how companies plan and adapt in a competitive landscape, making strategic thinking more accessible and relevant for managers and leaders across various industries.