John Howkins (author)

John Howkins is a British author and consultant known for his work on the creative economy. He gained prominence with his book "The Creative Economy: How People Make Money from Ideas," which explores how creativity and innovation drive economic value in today’s world. Howkins emphasizes the importance of creativity in various sectors, from arts to technology, and discusses how individuals and businesses can harness creative potential to thrive. His insights have influenced how people think about the relationship between creativity, culture, and economic growth.