John Howkins

John Howkins is a British author and consultant known for his work on the creative economy and innovation. In his influential book, "The Creative Economy: How People Make Money from Ideas," he explores how creativity and intellectual property drive economic growth. Howkins emphasizes the importance of ideas, art, and culture in modern economies, highlighting how creative industries can thrive in a global market. His insights bridge the gap between economic theory and practical applications, making him a significant figure in discussions about creativity and its role in society and business.