John Bargh

John Bargh is a prominent psychologist known for his research on the unconscious mind and automatic social behavior. His work shows that much of our everyday actions and thoughts happen automatically without conscious awareness, influenced by subtle environmental cues. For example, his studies demonstrate how exposure to certain words or images can subtly shape our attitudes, preferences, and behaviors without us realizing it. Bargh’s research has deepened understanding of how unconscious processes influence decision-making and social interactions, highlighting that much of human behavior operates beneath conscious awareness, often driven by environments and past experiences.