John Adams (risk theorist)

John Adams is known as a key figure in risk theory, particularly in the fields of economics and finance. His work focuses on how individuals and organizations assess and respond to risks in uncertain situations. Adams emphasized the importance of understanding the social and economic factors influencing risk decisions. He introduced concepts like the "risk society," where modern life is increasingly shaped by technological and environmental risks. His insights help explain how people weigh potential dangers against benefits, guiding policy-making and personal choices in a world filled with uncertainties.