IP Portfolio Management

IP Portfolio Management refers to the strategic handling of a company’s intellectual property (IP), such as patents, trademarks, copyrights, and trade secrets. It involves identifying, protecting, and optimizing these assets to maximize their value. This includes assessing IP for its market potential, ensuring legal protection, and making decisions on licensing or enforcement. Effective IP portfolio management helps businesses maintain a competitive edge, generate revenue, and mitigate risks related to infringement or valuation loss. Ultimately, it’s about leveraging unique ideas and creations to drive innovation and growth.