IP Portfolio Analysis

IP Portfolio Analysis involves evaluating a company's intellectual property assets—like patents, trademarks, and copyrights—to understand their value, strengths, and weaknesses. By systematically reviewing these assets, businesses can identify valuable innovations, manage risks, prioritize investments, and make strategic decisions to protect their competitive advantage. It helps ensure that intellectual property is effectively supporting the company's goals and provides insight into areas needing development or protection. Essentially, it’s a strategic tool to maximize the value of what a company owns in terms of ideas and inventions.