IP Strategy

IP strategy, or Intellectual Property strategy, involves planning and managing the protections for ideas, inventions, brands, and creative works. It encompasses the ways individuals and businesses secure rights to their innovations through patents, trademarks, copyrights, and trade secrets. A clear IP strategy helps maximize the value of these assets, ensures legal protection against infringement, and supports business goals like growth and competitive advantage. Essentially, it’s about safeguarding what makes a person or company unique and profitable in the marketplace.