International Toy Research Association

The International Toy Research Association (ITRA) is a global organization focused on the study and promotion of toys and play. It brings together researchers, educators, and industry professionals to explore the impact of toys on children's development, learning, and social skills. ITRA conducts studies, hosts conferences, and publishes findings to enhance understanding of how play influences childhood. By fostering collaboration and sharing knowledge, ITRA aims to improve toy design, safety, and educational value, ultimately enriching children's play experiences and contributing to their overall well-being and growth.