Toy Industry Association

The Toy Industry Association (TIA) is a trade organization that represents companies involved in designing, manufacturing, and marketing toys and games. It advocates for the interests of the toy industry, promotes safety standards, and encourages innovation. TIA also provides resources, research, and events to connect industry professionals, support responsible practices, and foster consumer confidence in the quality and safety of toys. Essentially, it acts as a bridge between toy companies, regulators, and consumers to ensure the industry thrives while maintaining high safety and quality standards.