Import Strategy

An import strategy in international business refers to a plan or approach that a company uses to buy goods or services from foreign markets. This strategy involves selecting which products to import, identifying reliable suppliers, and determining the best logistics for bringing those products to the home market. Companies may adopt an import strategy to access unique products, reduce costs, or enhance competitiveness. By carefully managing this process, businesses can ensure they meet customer needs while navigating regulations and market dynamics in different countries.