Market Entry Methods

Market entry methods are strategies businesses use to start selling their products or services in a new market. Common methods include exporting goods directly, forming partnerships with local companies (joint ventures), or setting up a local presence (like a branch or subsidiary). Each approach has its own advantages and risks, depending on factors like market size, competition, and regulatory environment. Choosing the right method is crucial for maximizing success and minimizing costs, as it impacts how effectively a company can reach new customers and compete in the target market.