Alan Rugman

Alan Rugman was a prominent British scholar known for his contributions to international business and management. He focused on the complexities of multinational corporations and the global economy, particularly the interplay between local and international markets. Rugman's work emphasized the importance of regional contexts in understanding business strategies, challenging traditional views that prioritized global uniformity. He authored numerous influential books and articles, paving the way for greater understanding of how businesses operate across different countries. His insights remain relevant for students, business leaders, and policymakers navigating the intricacies of global trade and investment.