"International Business: A Multinational Perspective"

"International Business: A Multinational Perspective" refers to how businesses operate across different countries and cultures. It examines how companies manage trade, investments, and operations in various markets while navigating diverse economic systems, legal regulations, and cultural differences. This perspective emphasizes the strategies multinational corporations use to adapt their products and services to local preferences, manage global supply chains, and understand international competition. Ultimately, it highlights the complexities and opportunities of conducting business on a global scale, requiring an awareness of international dynamics to succeed.