Implicit Association Test (IAT)

The Implicit Association Test (IAT) is a psychological tool that measures subconscious biases by examining how quickly individuals associate different concepts, such as race, gender, or age, with positive or negative words. During the test, participants sort words and images into categories as fast as possible, revealing underlying preferences or stereotypes that they may not be consciously aware of. The IAT provides insights into automatic attitudes that can influence behavior, helping researchers understand implicit biases' role in social perceptions and decision-making.