
immersive media
Immersive media refers to technologies and experiences that deeply engage users, making them feel part of a story or environment. This includes virtual reality (VR), augmented reality (AR), and interactive installations. Unlike traditional media, which presents information from a distance, immersive media allows users to interact with and explore digital spaces, enhancing emotional connections and understanding. By simulating real-world scenarios or creating entirely new worlds, immersive media can educate, entertain, and inspire, offering unique experiences that traditional forms of media cannot.