blockchain technology in media

Blockchain technology in media is a secure digital ledger that records transactions or content exchanges transparently and immutably. It ensures creators and rights holders can verify ownership, track distribution, and receive fair compensation without intermediaries. By using decentralized networks, blockchain reduces fraud, enhances trust, and streamlines processes like licensing and royalties. This technology empowers more transparent, efficient, and fair media ecosystems, benefiting both content creators and consumers by providing verifiable proof of authenticity and rights.